With Google Ads, we can help you to reach new customers who search Google for words related to your business or search websites with similar topics. You also keep control of your advertising costs. We'll help you understand how Google Ads works and provide an overview of the basics of Google Ads.
If you're looking to reach new customers online, advertising with Google Ads might be for you. When you advertise with Google Ads, you are investing in your business. Understand how Google Ads works and how this investment can help you. Grow your business, all within your budget.
Benefits of Google ADS
Online advertising allows us to target your ads to the type of customers you want and filter out the ones you don't. When you take the decision of advertise online with Google Ads, we can use a variety of targeting methods to reach your potential customers that are searching for your products or services.
We apply different ad formats and features to personalize your ads based on your different business goals.
Here are some general marketing goals. This could work for you:
- Take action on your website
- Visit your store
- Call your company
- Install your app
Target your ADS
If you advertise is created in search results on the Google Search Network, we can select keywords to target people who search for similar terms to your business, products or services. We can also run your ads at specific times of the day and specify a location and language.
Get Specific About Your Target Audience
When we deploy your advertise on websites and mobile apps that show Google ads (called the Google Display Network) and YouTube, we can ensure you to get even more prospects by choosing the age of the people you want to reach, the types of sites they visit, and their areas of interest.
Only Pay For
You choose your budget, how much you want to spend, and pay only when someone interacts with your ad, like clicking your text ad or watching your video ad. You base your bids on whatever is best for your business and for your investment.
Measure Your AD’S Performance
Quickly track your ad's effectiveness and easily make changes to improve results.
Advertise Across Platforms
Interact and get new customers no matter where they are—on their computers, tablets, mobile phones, even in external apps.
Where Your ADS Will Appear on Google
Before taking full advantage of online marketing for your business, understand the difference between paid advertising and organic search results.
For example, let's say someone does a Google search for products or services related to your business while promoting Google Ads, Google's online advertising platform. Section 1 may contain advertising. Ads always appear at the top or bottom of the Google search results page at the bottom. up to or below the "Show" tag.
Ads are ranked primarily based on their relevance and usefulness to what the person is looking for, what you're offering, and a few other factors. Section 2 consists of "organic" search results. they are free links to websites with content directly related to what the person was looking for.
The more relevant the page is for the search term, the higher up the link appears in the list. Your related website may appear here, but your ad may not.
With cost-per-click (CPC) bidding, you will only be charged when someone is interested enough to click your ad. It tells Google Ads how much you are willing to pay per click for a click on your ad (called the maximum bid). You are in control of your Google Ads budget.
You determine the average amount you want to spend per day. On the days when your ad is most popular, Google Ads allows up to twice your average daily budget so you don't miss those valuable clicks.
Other days, your budget is lower, so you won't be billed more than your average daily budget times the average number of days in a month.