Analytics helps us to understand how people use our customers sites and apps, so we can take action to improve their experience. Let's discover what Google Analytics can do for your business by checking out the features list below:
Get a Complete View
Whatever your industry – travel, automotive, healthcare, or beyond – Analytics helps us to get a deeper understanding of your customers so we can create better experiences and drive improvements.
Build a Complete Picture
Analytics makes it easy to understand how your site and app users are engaging with your content, so we can identify what’s working and what’s not. See how people are interacting with your sites and apps and the role that different channels play by viewing our monthly or weekly robust reports and dashboards. We can even connect systems used to measure CRM, points of sale, and other touchpoints with your customers for a more complete view.
Get Insights Only Google Can Give.
We use Google’s unique machine learning capabilities to discover new insights from your data — such as which users are likely to convert or which customers have high revenue potential.
Connect Your Insights to Results.
Analytics is designed to work with Google's publisher and advertising products, so you can use your analytics knowledge to reach the right customers. Connect Analytics with Display & Video 360, Google Ads, AdSense, AdMob and Ad Manager Create remarketing lists with your Analytics data and then easily access them in Display & Video 360 and Google Ads.
Make Your Data Work for You.
We analyze your data quickly and encourage collaboration with an easy-to-use interface and shareable reports. processing and sharing huge amounts of data in a snap, while using our configuration APIs to keep things flexible and fully programmatic. With analytics we can also offers built-in technical support and a general infrastructure that delivers secure, accurate data across your sites and apps while staying fully under your control.
Everything You Need to Get More From Your Data.
Discover all the ways that we can use Analytics to helps you turn data into insights — from detailed reporting tools to intelligent data analysis and more.
Let's understand how customers are interacting with your site and apps, and easily share insights across your organization with a variety of reporting tools: Audience Reports - Advertising Reports - Acquisition Reports - Behavior Reports - Conversion Reports - Real-Time Reporting - User Flow Reporting - Data Freshness (Analytics 360 Only) - Unsampled Reports (Analytics 360 Only) - Roll-Up Reporting (Analytics 360 Only).